In terms of market share, AdvertiseSpace is clearly lagging behind, losing to Total Media in all segments.
AdvertiseSpace has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Computer & Electronics and 72 other categories.
Total Media is leading in Religion & Spirituality, Gay, Lesbian, & Bisexual, Business Services, Reproductive Health and 9 other categories.
AdvertiseSpace is leading in most countries, including India, United States, Russia, Italy and 30 other countries.
Total Media is leading in Israel, United Kingdom, Sri Lanka, Croatia and one other country.