Market Share by Top Websites

1 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DataXu is clearly lagging behind, losing to in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, News & Media and 230 other categories.

2 DataXu is leading in Car Buying, Banking, Furniture, Car Rentals and 4 other categories.


1 is leading in most countries, including United States, France, Germany, Poland and 200 other countries.

2 DataXu is leading in Cook Islands.