Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Advertising.com is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Advertising.com has better usage coverage in more websites categories. Including Business & Industry, People & Society, Real Estate, Arts & Entertainment and 140 other categories.

2 Demdex is leading in Autos & Vehicles, Car Buying, Automotive Industry, Finance and 37 other categories.

Geography

1 Advertising.com is leading in most countries, including Japan, India, Russia, Germany and 55 other countries.

2 Demdex is leading in United States, United Kingdom, Canada, Australia and 53 other countries.