Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Advertising.com is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, Travel and 123 other categories.

2 Advertising.com is leading in People & Society, Real Estate, Arts & Entertainment, Religion & Spirituality and 66 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Canada, Germany and 112 other countries.

2 Advertising.com is leading in Jamaica, Pakistan, Iran, Somalia and 13 other countries.