Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Advertising.com is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Travel, News & Media and 125 other categories.

2 Advertising.com is leading in Business & Industry, People & Society, Real Estate, Arts & Entertainment and 59 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Germany, Canada and 104 other countries.

2 Advertising.com is leading in Algeria, Ghana, Iran, Jamaica and 12 other countries.