Market Share by Top Websites

1 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick Spotlight is clearly lagging behind, losing to in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 190 other categories.

2 DoubleClick Spotlight is leading in Autos & Vehicles, Car Buying, Travel, Accommodation & Hotels and 33 other categories.


1 is leading in most countries, including United States, France, Italy, Spain and 155 other countries.

2 DoubleClick Spotlight is leading in Denmark, Finland, South Africa, Estonia and 8 other countries.