Market Share by Top Websites

1 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick Spotlight is still behind in all market share segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, News & Media and 214 other categories.

2 DoubleClick Spotlight is leading in Autos & Vehicles, Car Buying, Accommodation & Hotels, Automotive Industry and 16 other categories.


1 is leading in most countries, including United States, France, Germany, Poland and 191 other countries.

2 DoubleClick Spotlight is leading in Denmark, South Africa, Finland, Palau and 10 other countries.