Market Share by Top Websites

1 Advertising.com is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick Spotlight is still behind Advertising.com in all market share segments.

Websites Categories

1 Advertising.com has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 140 other categories.

2 DoubleClick Spotlight is leading in Autos & Vehicles, Car Buying, Travel, Accommodation & Hotels and 73 other categories.

Geography

1 Advertising.com is leading in most countries, including France, Spain, Germany, Poland and 121 other countries.

2 DoubleClick Spotlight is leading in United States, United Kingdom, Canada, Australia and 37 other countries.