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Google Ads Advertiser is leading in Top 1M Sites and The Entire Web.
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Advertising.com is leading in Top 10K Sites and Top 100K Sites.
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Advertising.com has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, News & Media and 10 other categories.
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Google Ads Advertiser is leading in Lifestyle, Vehicles, Food & Drink, Business & Consumer Services and 6 other categories.
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Google Ads Advertiser is leading in most countries, including United States, Japan, United Kingdom, Brazil and 110 other countries.
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Advertising.com is leading in Russia, France, Taiwan, Italy and 47 other countries.