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Advertising.com is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
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In terms of market share, Google Remarketing is clearly lagging behind, losing to Advertising.com in all segments.
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Advertising.com has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, News & Media and 17 other categories.
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Google Remarketing is leading in Business & Consumer Services, Home & Garden and Heavy Industry & Engineering.
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Advertising.com is leading in most countries, including United States, Russia, France, Taiwan and 150 other countries.
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Google Remarketing is leading in Japan, Poland, Czech Republic, South Korea and 7 other countries.