Market Share by Top Websites

1 Advertising.com is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, GroupM Server is clearly lagging behind, losing to Advertising.com in all segments.

Websites Categories

1 Advertising.com has better usage coverage in more websites categories. Including Business & Industry, People & Society, Real Estate, Arts & Entertainment and 173 other categories.

2 GroupM Server is leading in Makes & Models, E-Commerce, Antiques & Collectibles and Associations.

Geography

1 Advertising.com is leading in most countries, including United States, United Kingdom, Japan, Canada and 74 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Austria and 3 other countries.