Advertising.com is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Advertising.com has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Music & Audio and 117 other categories.
IVW is leading in Business & Industry, Internet & Telecom, Adult, Shopping and 116 other categories.
Advertising.com is leading in most countries, including United States, France, Poland, Italy and 128 other countries.
IVW is leading in Germany, Brazil, Russia, Netherlands and 83 other countries.