Market Share by Top Websites

1 Advertising.com is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to Advertising.com in all segments.

Websites Categories

1 Advertising.com has better usage coverage in more websites categories. Including Business & Industry, People & Society, Real Estate, Arts & Entertainment and 127 other categories.

2 Lijit is leading in Music & Audio, Technology News, Adult, Games and 52 other categories.

Geography

1 Advertising.com is leading in most countries, including United States, United Kingdom, Canada, Japan and 88 other countries.

2 Lijit is leading in Indonesia, Singapore, Switzerland, Nepal and 8 other countries.