Market Share by Top Websites

1 Advertising.com is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to Advertising.com in all segments.

Websites Categories

1 Advertising.com has better usage coverage in more websites categories. Including Business & Industry, People & Society, Real Estate, Arts & Entertainment and 111 other categories.

2 Lijit is leading in Music & Audio, Internet & Telecom, Food & Drink, Cooking & Recipes and 61 other categories.

Geography

1 Advertising.com is leading in most countries, including United States, Japan, United Kingdom, Canada and 75 other countries.

2 Lijit is leading in India, Indonesia, Belgium, Malaysia and 14 other countries.