Market Share by Top Websites

1 Advertising.com is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to Advertising.com in all segments.

Websites Categories

1 Advertising.com has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, News & Media and 215 other categories.

2 Lijit is leading in Food & Drink, Cooking & Recipes, Home & Garden, Nursery & Playroom and 8 other categories.

Geography

1 Advertising.com is leading in most countries, including United States, France, Germany, Poland and 171 other countries.

2 Lijit is leading in Lithuania, Hungary, Sweden, Denmark and 7 other countries.