Market Share by Top Websites

1 Advertising.com is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mercent is clearly lagging behind, losing to Advertising.com in all segments.

Websites Categories

1 Advertising.com has better usage coverage in more websites categories. Including Business & Industry, People & Society, Real Estate, Arts & Entertainment and 161 other categories.

2 Mercent is leading in Home & Garden, Sports, Fishing, Animal Products & Service and 9 other categories.

Geography

1 Advertising.com is leading in most countries, including United States, United Kingdom, Japan, Canada and 76 other countries.

2 Mercent is leading in Aruba, Nicaragua, Bermuda, Reunion and 13 other countries.