Market Share by Top Websites

1 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, People & Society, Real Estate, Arts & Entertainment and 156 other categories.

2 Microsoft adCenter Conversion is leading in Finance, Insurance, Financial Management, Consumer Electronics and 20 other categories.


1 is leading in most countries, including United States, Canada, United Kingdom, Japan and 79 other countries.

2 Microsoft adCenter Conversion is leading in Jordan and Myanmar.