Market Share by Top Websites

1 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Nielsen Display Ads is still behind in all market share segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, News & Media and 233 other categories.

2 Nielsen Display Ads is leading in Insurance, Furniture, Senior Health and Business Training.


1 is leading in most countries, including United States, Germany, Poland, Brazil and 171 other countries.

2 Nielsen Display Ads is leading in France, Belgium, Morocco, Tunisia and 26 other countries.