Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, People & Society, Real Estate, Travel and 97 other categories.

2 Nielsen Display Ads is leading in Arts & Entertainment, Autos & Vehicles, Internet & Telecom, Music & Audio and 85 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United States, Belgium, United Kingdom and 125 other countries.

2 is leading in Japan, China, Iran, Jamaica and 9 other countries.