Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 is leading in Top 10K Sites.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Autos & Vehicles, Music & Audio and 161 other categories.

2 is leading in Business & Industry, People & Society, Real Estate, Travel and 38 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Germany and 168 other countries.

2 is leading in Jersey, Macao and Northern Mariana Islands.