Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Autos & Vehicles, Internet & Telecom, News & Media and 162 other categories.

2 is leading in Business & Industry, People & Society, Real Estate, Travel and 41 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Canada and 156 other countries.

2 is leading in Japan, China, Jamaica, Zimbabwe and 5 other countries.