Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 is leading in Top 10K Sites.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Shopping, News & Media and 183 other categories.

2 is leading in Business & Industry, People & Society, Real Estate, Travel and 20 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Spain and 167 other countries.

2 is leading in Jamaica, Jersey, Bhutan and Greenland.