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Advertising.com is leading in The Entire Web.
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Sovrn is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
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Sovrn has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, News & Media and 18 other categories.
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Advertising.com is leading in Adult and Gambling.
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Sovrn is leading in most countries, including United States, Russia, Germany, United Kingdom and 94 other countries.
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Advertising.com is leading in France, Taiwan, Italy, Japan and 55 other countries.