Market Share by Top Websites

1 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Twitter Advertising is clearly lagging behind, losing to in all segments.

Websites Categories

1 Twitter Advertising has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Computer & Electronics and 134 other categories.

2 is leading in People & Society, Arts & Entertainment, News & Media, Sports and 96 other categories.


1 Twitter Advertising is leading in most countries, including United States, Japan, United Kingdom, Canada and 95 other countries.

2 is leading in France, Spain, Italy, Brazil and 80 other countries.