Market Share by Top Websites

1 Advertising.com is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo! Overture is clearly lagging behind, losing to Advertising.com in all segments.

Websites Categories

1 Advertising.com has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Sports and 126 other categories.

2 Yahoo! Overture is leading in Internet & Telecom, Domain Names & Register, Business & Industry, Shopping and 103 other categories.

Geography

1 Advertising.com is leading in most countries, including United States, France, Italy, Spain and 160 other countries.

2 Yahoo! Overture is leading in Japan, Philippines, Hong Kong, Korea Republic and 9 other countries.