Market Share by Top Websites

1 Advertising.com is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to Advertising.com in all segments.

Websites Categories

1 Advertising.com has better usage coverage in more websites categories. Including Business & Industry, People & Society, Real Estate, Arts & Entertainment and 168 other categories.

2 YuMe is leading in Soccer, Tennis, Weight Loss, Programming and 3 other categories.

Geography

1 Advertising.com is leading in most countries, including United States, Japan, United Kingdom, Canada and 79 other countries.

2 YuMe is leading in Spain, Sweden, Colombia, Portugal and 3 other countries.