Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdvertPro is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 128 other categories.

2 AdvertPro is leading in Adult, Real Estate, Soccer, Relationships & Dating and 11 other categories.


1 Demdex is leading in most countries, including United States, Canada, United Kingdom, Australia and 60 other countries.

2 AdvertPro is leading in Norway, Turkey, South Africa, Thailand and 11 other countries.