Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdvertPro is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Shopping and 125 other categories.

2 AdvertPro is leading in Real Estate, Transportation & Logistics, Books & Literature, Consumer Electronics and 6 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Netherlands, France, Sweden and 72 other countries.

2 AdvertPro is leading in South Africa, Turkey, United Arab Emirates, Bahrain and 6 other countries.