Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdvertPro is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 103 other categories.

2 AdvertPro is leading in Adult, Real Estate, Autos & Vehicles, Health and 35 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Sweden, Norway, Italy and 53 other countries.

2 AdvertPro is leading in United States, South Africa, Turkey, Brazil and 18 other countries.