Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdvertPro is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 119 other categories.

2 AdvertPro is leading in Adult, Real Estate, Motorcycles, Relationships & Dating and 20 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Sweden, Netherlands, Norway and 60 other countries.

2 AdvertPro is leading in United States, South Africa, Turkey, Brazil and 16 other countries.