Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdvertPro is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Sports, News & Media, Football, Arts & Entertainment and 62 other categories.

2 AdvertPro is leading in Business & Industry, Real Estate, Adult, Travel and 28 other categories.

Geography

1 Moat is leading in most countries, including United States, United Kingdom, Canada, Japan and 41 other countries.

2 AdvertPro is leading in South Africa, Norway, Turkey, Spain and 18 other countries.