Market Share by Top Websites

1 AdvertPro is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to AdvertPro in all segments.

Websites Categories

1 AdvertPro has better usage coverage in more websites categories. Including Business & Industry, Adult, News & Media, People & Society and 96 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Office Products, Clothing, Astronomy and 3 other categories.

Geography

1 AdvertPro is leading in most countries, including United States, South Africa, Norway, Turkey and 46 other countries.

2 Open AdExchange is leading in Denmark and Guatemala.