Market Share by Top Websites

1 AdvertPro is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to AdvertPro in all segments.

Websites Categories

1 AdvertPro has better usage coverage in more websites categories. Including Business & Industry, Adult, News & Media, Real Estate and 83 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Computer Hardware, File Sharing, Clothing and 2 other categories.

Geography

1 AdvertPro is leading in most countries, including United States, South Africa, Norway, Turkey and 43 other countries.

2 Open AdExchange is leading in Denmark.