Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdvertPro is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 AdvertPro has better usage coverage in more websites categories. Including Business & Industry, Adult, Real Estate, People & Society and 53 other categories.

2 Sanoma is leading in News & Media, Arts & Entertainment, Shopping, Sports and 29 other categories.


1 AdvertPro is leading in most countries, including United States, South Africa, Turkey, France and 31 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Mexico and 12 other countries.