Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdvertServe is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, Shopping and 123 other categories.

2 AdvertServe is leading in People & Society, News & Media, Weddings, Adult and 43 other categories.

Geography

1 DataXu is leading in most countries, including United States, Brazil, United Kingdom, Germany and 75 other countries.

2 AdvertServe is leading in Russia, Turkey, Ukraine, United Arab Emirates and 24 other countries.