Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites.

2 AdvertServe is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 AdvertServe has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Shopping and 108 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Pets & Animals and 19 other categories.

Geography

1 AdvertServe is leading in most countries, including United States, Russia, Turkey, Ukraine and 62 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Netherlands, Australia and 15 other countries.