Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites.

2 AdvertServe is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 AdvertServe has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 107 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Universities & Colleges, Accommodation & Hotels and 27 other categories.

Geography

1 AdvertServe is leading in most countries, including Russia, South Georgia Island, United States, Turkey and 75 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Netherlands, Austria and 12 other countries.