Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 100K Sites.

2 AdvertServe is leading in Top 1M Sites.

Websites Categories

1 AdvertServe has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Shopping and 105 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Pets & Animals and 12 other categories.

Geography

1 AdvertServe is leading in most countries, including United States, Russia, Turkey, United Kingdom and 50 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Switzerland, Malaysia and 11 other countries.