Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

2 AdvertServe is leading in Top 1M Sites.

Websites Categories

1 AdvertServe has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, News & Media and 113 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Newspapers and 17 other categories.

Geography

1 AdvertServe is leading in most countries, including United States, Russia, Turkey, United Kingdom and 59 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Australia, New Zealand and 10 other countries.