Market Share by Top Websites

1 AdvertServe is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites.

Websites Categories

1 AdvertServe has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Movies, Sports and 100 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Real Estate and 17 other categories.

Geography

1 AdvertServe is leading in most countries, including Russia, Turkey, United States, Ukraine and 54 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Netherlands, Australia and 19 other countries.