Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, AdvertServe is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 AdvertServe has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 103 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Pets & Animals and 12 other categories.

Geography

1 AdvertServe is leading in most countries, including United States, Russia, Turkey, United Kingdom and 55 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Switzerland, New Zealand and 11 other countries.