Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites.

2 AdvertServe is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 AdvertServe has better usage coverage in more websites categories. Including Business & Industry, People & Society, News & Media, Shopping and 114 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Newspapers and 3 other categories.

Geography

1 AdvertServe is leading in most countries, including United States, Russia, United Kingdom, France and 48 other countries.

2 DoubleClick AdExchange is leading in China, Turkey, Germany, Switzerland and 9 other countries.