Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdvertServe is still behind ExactTarget in all market share segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Finance and 147 other categories.

2 AdvertServe is leading in Arts & Entertainment, Movies, Soccer, Adult and 25 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 85 other countries.

2 AdvertServe is leading in Russia, Turkey, Ukraine, Kazakhstan and 26 other countries.