Market Share by Top Websites

1 Exponential is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdvertServe is clearly lagging behind, losing to Exponential in all segments.

Websites Categories

1 Exponential has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Computer & Electronics, Games and 79 other categories.

2 AdvertServe is leading in Business & Industry, People & Society, Shopping, Weddings and 72 other categories.

Geography

1 Exponential is leading in most countries, including United States, India, United Kingdom, Canada and 82 other countries.

2 AdvertServe is leading in Russia, Turkey, United Arab Emirates, Georgia and 15 other countries.