Market Share by Top Websites

1 Exponential is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdvertServe is clearly lagging behind, losing to Exponential in all segments.

Websites Categories

1 Exponential has better usage coverage in more websites categories. Including News & Media, Computer & Electronics, Games, Sports and 96 other categories.

2 AdvertServe is leading in Arts & Entertainment, Movies, Business & Industry, Soccer and 51 other categories.

Geography

1 Exponential is leading in most countries, including United States, United Kingdom, India, Canada and 99 other countries.

2 AdvertServe is leading in Russia, Turkey, Ukraine, Georgia and 22 other countries.