Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdvertServe is clearly lagging behind, losing to IVW in all segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Internet & Telecom, Adult and 212 other categories.

2 AdvertServe is leading in Food & Grocery Retailers, Boxing, Agriculture and Climbing.


1 IVW is leading in most countries, including Germany, United States, Russia, Brazil and 194 other countries.

2 AdvertServe is leading in Niger.