Market Share by Top Websites

1 AdvertServe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mobile Theory is clearly lagging behind, losing to AdvertServe in all segments.

Websites Categories

1 AdvertServe has better usage coverage in more websites categories. Including Business & Industry, People & Society, News & Media, Shopping and 123 other categories.

2 Mobile Theory is leading in Programming.

Geography

1 AdvertServe is leading in most countries, including United States, Russia, United Kingdom, Turkey and 68 other countries.

2 Mobile Theory hasn't got a lead over AdvertServe in any country.