Market Share by Top Websites

1 AdvertServe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to AdvertServe in all segments.

Websites Categories

1 AdvertServe has better usage coverage in more websites categories. Including Arts & Entertainment, Movies, Business & Industry, Sports and 113 other categories.

2 MSN Ads is leading in Technology News, Outdoors, Motorsports, Aviation and 8 other categories.

Geography

1 AdvertServe is leading in most countries, including Russia, Turkey, United States, Ukraine and 72 other countries.

2 MSN Ads is leading in Japan, Thailand, Philippines, New Zealand and 9 other countries.