Market Share by Top Websites

1 AdvertServe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Platform161 is clearly lagging behind, losing to AdvertServe in all segments.

Websites Categories

1 AdvertServe has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, News & Media and 81 other categories.

2 Platform161 is leading in Business & Industry, Internet & Telecom, Travel, Marketing & Advertising and 63 other categories.


1 AdvertServe is leading in most countries, including Russia, South Georgia Island, United States, Turkey and 67 other countries.

2 Platform161 is leading in Netherlands, Sweden, Germany, Spain and 22 other countries.