Market Share by Top Websites

1 Proper Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdvertServe is clearly lagging behind, losing to Proper Media in all segments.

Websites Categories

1 AdvertServe has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, Health, Business & Consumer Services and 9 other categories.

2 Proper Media is leading in News & Media, Computers Electronics & Technology, Games, Hobbies & Leisure and 4 other categories.


1 Proper Media is leading in most countries, including United States, United Kingdom, Finland, Slovakia and 38 other countries.

2 AdvertServe is leading in Germany, Russia, Canada, Ukraine and 28 other countries.