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AdvertServe is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
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AdvertServe has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, News & Media, Computers Electronics & Technology and 19 other categories.
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Smowtion is leading in Games.
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Smowtion is leading in most countries, including Spain, Mexico, Argentina, Peru and 35 other countries.
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AdvertServe is leading in United States, Germany, Russia, United Kingdom and 32 other countries.