Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdvertServe is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Shopping, Arts & Entertainment and 185 other categories.

2 AdvertServe is leading in People & Society, Religion & Spirituality, Games, Video Games and 27 other categories.


1 TradeDesk is leading in most countries, including United States, Japan, France, Germany and 153 other countries.

2 AdvertServe is leading in Russia, Ukraine, Turkey, Kazakhstan and 20 other countries.