Market Share by Top Websites

1 Yieldlab is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdvertServe is clearly lagging behind, losing to Yieldlab in all segments.

Websites Categories

1 AdvertServe has better usage coverage in more websites categories. Including Business & Industry, People & Society, News & Media, Arts & Entertainment and 94 other categories.

2 Yieldlab is leading in Music & Audio, Internet & Telecom, Marketing & Advertising, Games and 41 other categories.

Geography

1 AdvertServe is leading in most countries, including United States, Russia, Turkey, United Kingdom and 57 other countries.

2 Yieldlab is leading in Germany, France, Switzerland, Austria and 13 other countries.