Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Travel and 197 other categories.

2 is leading in Games, Video Games, Movies, Animation & Comics and 3 other categories.


1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Canada, Germany and 117 other countries.

2 is leading in Russia, Ukraine, Belarus, Kazakhstan and 6 other countries.