Market Share by Top Websites

2 is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Video Games, Music & Audio and 59 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Real Estate, Travel, Newspapers and 11 other categories.


1 is leading in most countries, including Russia, Ukraine, Kazakhstan, Belarus and 21 other countries.

2 Open AdExchange is leading in Denmark, Netherlands, Sweden, Norway and 2 other countries.