Market Share by Top Websites

1 Etology is leading in The Entire Web.

2 Adwise is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Adwise has better usage coverage in more websites categories. Including Business & Industry, Shopping, News & Media, TV & Video and 50 other categories.

2 Etology is leading in Adult, People & Society, Arts & Entertainment, Music & Audio and 26 other categories.


1 Etology is leading in most countries, including United States, Germany, Brazil, Turkey and 27 other countries.

2 Adwise is leading in Bulgaria, Russia, Ukraine, South Africa and 4 other countries.