Market Share by Top Websites

1 Yahoo Ad Exchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adwise is still behind Yahoo Ad Exchange in all market share segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 229 other categories.

2 Adwise hasn't got a lead over Yahoo Ad Exchange in any websites category.


1 Yahoo Ad Exchange is leading in most countries, including United States, Japan, Germany, Russia and 126 other countries.

2 Adwise is leading in Bulgaria.