1
Yahoo Ad Exchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Adwise is clearly lagging behind, losing to Yahoo Ad Exchange in all segments.
1
Yahoo Ad Exchange has better usage coverage in more websites categories. Including Science & Education, Computers Electronics & Technology, Arts & Entertainment, Community & Society and 19 other categories.
2
Adwise is leading in E-commerce & Shopping.
1
Yahoo Ad Exchange is leading in most countries, including United States, Japan, Russia, United Kingdom and 80 other countries.
2
Adwise is leading in Bulgaria, Armenia, Angola, Georgia and one other country.