Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Auditude in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 43 other categories.
Auditude is leading in TV & Video, Programming and Fashion & Modeling.
Adwit is leading in most countries, including United States, France, Romania, Switzerland and 8 other countries.
Auditude is leading in New Zealand, Malaysia, Japan and India.