Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Banner Connect in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 25 other categories.
Adwit is leading in Business & Industry, Shopping, Music & Audio, Travel and 23 other categories.
Banner Connect is leading in most countries, including United States, United Kingdom, Pakistan, Indonesia and 12 other countries.
Adwit is leading in France, Belgium, Brazil, Romania and 5 other countries.