Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Banner Connect in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 25 other categories.
Adwit is leading in Business & Industry, Shopping, Music & Audio, Food & Drink and 24 other categories.
Banner Connect is leading in most countries, including United States, Australia, Canada, United Kingdom and 13 other countries.
Adwit is leading in France, Germany, Mozambique, Panama and 2 other countries.