Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Banner Connect in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 23 other categories.
Adwit is leading in Business & Industry, Music & Audio, Travel, Food & Drink and 18 other categories.
Banner Connect is leading in most countries, including United States, India, Japan, Netherlands and 7 other countries.
Adwit is leading in France, Brazil, Korea Republic, Philippines and 2 other countries.