Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Cappsool in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 46 other categories.
Cappsool hasn't got a lead over Adwit in any websites category.
Adwit is leading in most countries, including France, United Kingdom, Brazil, India and 21 other countries.
Cappsool is leading in Israel.