Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Cappsool in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 37 other categories.
Cappsool is leading in Web Design.
Adwit is leading in most countries, including Brazil, France, Thailand, Puerto Rico and 4 other countries.
Cappsool is leading in United States, Israel, Russia, Germany and one other country.