Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Clove Network in all segments.
Adwit has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, Food & Drink and 27 other categories.
Clove Network is leading in Arts & Entertainment, People & Society, Internet & Telecom, News & Media and 16 other categories.
Adwit is leading in most countries, including France, Germany, Romania, Brazil and 7 other countries.
Clove Network is leading in India, Indonesia, Algeria and Sri Lanka.