Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Clove Network in all segments.
Adwit has better usage coverage in more websites categories. Including Business & Industry, Shopping, Food & Drink, Travel and 27 other categories.
Clove Network is leading in Arts & Entertainment, People & Society, Music & Audio, News & Media and 18 other categories.
Adwit is leading in most countries, including France, Korea Republic, Mexico, Germany and 7 other countries.
Clove Network is leading in India and Sri Lanka.