Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Clove Network in all segments.
Adwit has better usage coverage in more websites categories. Including Internet & Telecom, Computer & Electronics, Food & Drink, Shopping and 11 other categories.
Clove Network is leading in People & Society, Music & Audio and Marketing & Advertising.
Adwit is leading in most countries, including Brazil, France, Greece, Côte d'Ivoire and 3 other countries.
Clove Network is leading in Pakistan, Nigeria, Japan and Australia.