Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Clove Network in all segments.
Adwit has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, Food & Drink and 26 other categories.
Clove Network is leading in Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 18 other categories.
Clove Network is leading in most countries, including India, Brazil, United Kingdom, Israel and 20 other countries.
Adwit is leading in France, Belgium, Romania, Colombia and 8 other countries.