Market Share by Top Websites

1 Cobalt Group is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adwit is clearly lagging behind, losing to Cobalt Group in all segments.

Websites Categories

1 Cobalt Group has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 40 other categories.

2 Adwit is leading in Food & Drink, TV & Video, Social Sciences, Food & Grocery Retailers and one other category.

Geography

1 Cobalt Group is leading in most countries, including United States, Canada, Australia, Mexico and 23 other countries.

2 Adwit is leading in France, Viet Nam, Brazil, South Korea and 3 other countries.