Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to CONTEXTin in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Shopping and 36 other categories.
CONTEXTin is leading in Computer & Electronics, Software, Health, Products & Shopping and 20 other categories.
CONTEXTin is leading in most countries, including United States, United Kingdom, Germany, Indonesia and 10 other countries.
Adwit is leading in France, Belgium, Brazil, Romania and 4 other countries.