Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to CONTEXTin in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 28 other categories.
CONTEXTin is leading in Computer & Electronics, Software, Health, TV & Video and 14 other categories.
CONTEXTin is leading in most countries, including United States, India, Argentina, Australia and 4 other countries.
Adwit is leading in Brazil, France, Thailand, Puerto Rico and one other country.