Market Share by Top Websites

1 CONTEXTin is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adwit is clearly lagging behind, losing to CONTEXTin in all segments.

Websites Categories

1 Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Music & Audio and 28 other categories.

2 CONTEXTin is leading in Computer & Electronics, Software, Health, TV & Video and 15 other categories.


1 CONTEXTin is leading in most countries, including United States, United Kingdom, Argentina, Spain and 6 other countries.

2 Adwit is leading in France, Bulgaria, India, Germany and one other country.