Market Share by Top Websites

1 CONTEXTin is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Adwit is clearly lagging behind, losing to CONTEXTin in all segments.

Websites Categories

1 Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Food & Drink, Shopping and 7 other categories.

2 CONTEXTin is leading in Computer & Electronics, Software, News & Media, TV & Video and 6 other categories.


1 CONTEXTin is leading in most countries, including United States, Spain, Ukraine, Tuvalu and 7 other countries.

2 Adwit is leading in Brazil, India, France, United Kingdom and 4 other countries.