Market Share by Top Websites

1 Conviva is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adwit is clearly lagging behind, losing to Conviva in all segments.

Websites Categories

1 Conviva has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, TV & Video, News & Media and 31 other categories.

2 Adwit is leading in Shopping, Food & Drink, Travel, Sports and 25 other categories.

Geography

1 Conviva is leading in most countries, including United States, United Kingdom, Belgium, Mexico and 18 other countries.

2 Adwit is leading in France, China, Romania, Guatemala and one other country.