Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Cubics in all segments.
Cubics has better usage coverage in more websites categories. Including Business & Industry, Finance, Arts & Entertainment, People & Society and 29 other categories.
Adwit is leading in Food & Drink, Marketing & Advertising, TV & Video, Social Sciences and 3 other categories.
Cubics is leading in most countries, including United States, Japan, Russia, China and 17 other countries.
Adwit is leading in India, France, Viet Nam, Saudi Arabia and 4 other countries.