Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Dedicated Networks in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 45 other categories.
Dedicated Networks is leading in Performing Arts.
Adwit is leading in most countries, including France, Germany, Romania, Brazil and 8 other countries.
Dedicated Networks is leading in Belgium.