Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Didit in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Music & Audio and 44 other categories.
Didit is leading in Medicine and Publishing & Printing.
Adwit is leading in most countries, including France, Brazil, Great Britain, Belgium and 22 other countries.
Didit is leading in United States and Japan.