Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adwit is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Travel, News & Media, Business & Industry, Tourism and 61 other categories.

2 Adwit is leading in Software, Food & Grocery Retailers, Science and Social Sciences.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Turkey and 48 other countries.

2 Adwit is leading in Saudi Arabia and Nicaragua.