Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adwit is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Travel, News & Media, Sports, Business & Industry and 70 other categories.

2 Adwit is leading in Software, Social Sciences, Science and Food & Grocery Retailers.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Netherlands and 42 other countries.

2 Adwit is leading in Suriname, Haiti and Guatemala.