Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to ExitJunction in all segments.
ExitJunction has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 74 other categories.
Adwit is leading in Food & Grocery Retailers and Social Sciences.
ExitJunction is leading in most countries, including United States, India, Canada, Indonesia and 38 other countries.
Adwit is leading in Saudi Arabia and Nicaragua.