Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to ExitJunction in all segments.
ExitJunction has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Computer & Electronics and 80 other categories.
Adwit is leading in Social Sciences and Food & Grocery Retailers.
ExitJunction is leading in most countries, including United States, India, United Kingdom, Italy and 53 other countries.
Adwit is leading in Suriname, Poland, Haiti and Guatemala.