Market Share by Top Websites

1 Exponential is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adwit is clearly lagging behind, losing to Exponential in all segments.

Websites Categories

1 Exponential has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Computer & Electronics, People & Society and 151 other categories.

2 Adwit is leading in Gambling, Winter Sports, Poker, Casinos and one other category.


1 Exponential is leading in most countries, including United States, United Kingdom, India, Canada and 112 other countries.

2 Adwit is leading in Cameroon and Guatemala.